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VINTED: Episode 4

Designing for Wine: Inspiration and Advice from One of Napa’s Top Designers

Nicole Walsh
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In This Episode…

A wine label should be more than a decorated bottle. There’s a great deal of individuality and heart that goes into the design. But how can wineries on a smaller budget get the same top-grade design as the big name brands?

According to Nicole Walsh, your logo and brand identity are the keys to making your bottle stand out on the shelf. No matter the size of your winery or experience level as a designer, there’s one thing that will always differentiate your wine: the brand story. Using story-based content for your label will prove influential to your consumers. But where can you find the inspiration to share that story? For Nicole, inspiration can be found in fashion, architecture, nature, or the “art gallery” of a store’s wine section. However you discover that creativity, make sure you’re unfolding your brand’s authentic story and letting it lead your design concept.

In this episode of VINTed, Scout Driscoll talks with Nicole Walsh, Creative Manager of Delicato Family Wines, about where she draws her inspiration and wine label design process. Nicole shares the essentials of a great wine label, the importance of staying rooted in your strategy, and her advice for burgeoning wine label designers. Stay tuned!

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Nicole Walsh

This Episode’s Featured Guest

Nicole Walsh is the Creative Manager for Delicato Family Wines. As a strategic leader, Nicole manages and supports a team of designers and collaborators, working closely with executive and cross-functional teams. For over 26 years, Nicole has developed her experience as a creative manager and designer in the wine industry, particularly in packaging, advertising, logo design and identity, point-of-sale, displays, and marketing materials.

Nicole is inspired by innovation in all forms: packaging, branding, advertising, art, fashion, and architecture. She studied fine art, art history, and the Italian language in Florence, Italy for one year. Nicole graduated from Cal Poly, San Luis Obispo with her bachelor’s degree and Cum Laude Honors. Currently, she is earning her Executive MBA graduate degree in wine business at Sonoma State University.

“We are all, always, constantly inspired by everything: fashion, architecture, nature… innovation in any form.”

Nicole applies her extensive professional experience to every project. She has an eye for refined detail and a penchant for the luxury goods category. She forges relationships with team members while guiding, encouraging, and supporting a talented team of designers. Nicole ensures the creative assets are distinctive and authentic to the brands of Delicato Family Wines. She also designs for the Coppola brand, keeping the heritage, creativity, and innovative quality of the Coppola family top of mind.

Here’s a Glimpse of What You’ll Learn

Key Episode Takeaways

  • Nicole Walsh discusses the must-haves for a great wine label
  • How Nicole is breaking conventions in wine label design — and her inspiration behind Francis Ford Coppola Winery’s bottles
  • Going the extra mile to differentiate your brand
  • Nicole’s advice for novice wine label designers: look at the shelves
  • The importance of adapting to changing market styles without being steered by trends
  • Nicole’s experience designing Francis Ford Coppola Winery’s gold bottle for the Oscars Governors Ball 
  • What does it take to be a wine label designer?
  • Nicole’s recommendations for smaller wineries that lack a big budget
  • Letting your unique story and style inspire your packaging

Sponsor for this episode…

This episode is brought to you by VINT wine branding and design, where rich storytelling meets smart design.

At VINT, our studio goes beyond the label to guide wine brands through strategic branding and packaging evolutions. Our work with Cooper’s Hawk Winery and Restaurant has helped them grow to be the nation’s largest wine club with over 450,000+ members. Some of our favorite label designs have included Cooper’s Hawk collaborations with winemakers like John Charles Boisset, Ernie Loosen, and Francis Ford Coppola.

What makes VINT unique is our zero ego, Midwestern work style, coupled with our all-woman team and 20 years of experience in consumer brands across industries.

Learn more about VINT.

For a free label audit for your brand, email us at hello@vint.studio.


Meet VINTed Host Scout Driscoll

Founder and CEO of VINT STUDIO

Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.

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We’re here to help

As the design studio behind the nation’s largest wine club, VINT can help you bring your winery’s lifestyle brand to life. Our dedicated brand strategist and power house, all-woman team of designers is available to help you define what lifestyle means for you and your customers. Contact us today.

Sign up for a free strategy call.

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1801 W. Belle Plaine Ave, Suite 201, Chicago, IL 60613  |  Studio  773.270.2724

1801 W. Belle Plaine Ave, Suite 201, Chicago, IL 60613  |  Studio  773.270.2724