How to Build Your Authentic Brand

There’s a looming expectation that wine brands have to look and feel a certain way. Oftentimes, brands follow the traditional guidelines for fear that they won’t be welcomed by distributors and consumers. But in order to present your true, authentic brand, you have to take some risks. Leave the playbook behind — and get ready to find the fans and followers who love your creativity, progressiveness, and originality.  

Stay True to Your Core Values

Invest your money where your values lie. If you’re a punk-rock, sneaker-wearing brand that lives to defy conventions like Tank Garage Winery, lean into it! These days, consumers support authentic brands whose values align with their own. As long as you stick to your core principles, everything you do will be fueled by passion — and your target audience will take notice.

Spread the Word on Social

Leveraging social media is a must if you want your brand to be recognized outside of your local area. But social platforms aren’t all about selling a product. Sometimes, it’s beneficial just to be present and active on different sites. This spreads brand awareness, creates a connection between you and a potential customer, and helps you reach a more diverse audience. Especially in the era of Covid, you need to be able to build your brand virtually. Make space for new discussions, new customers, and new ideas — you may be surprised at how a single post can spark radical conversations.