Insights from the Studio
Thank you for visiting. At VINT, our award-winning team of designers and brand strategists help wineries connect through beautiful modern design and strategic branding. As the design team behind America’s largest wine club, we are happy to share our thoughts and insights on branding, design and beyond.
Wine isn’t crafted for a specific age, race, or gender — and the industry shouldn’t be, either. However, many consumers believe that wine is made for older, affluent individuals attending black-tie events wearing lapel pins. To change the trajectory of the aging wine industry (and put common misconceptions to rest), current leaders need to effect change and form a path for the next generation of industry experts.
Whether you’re a social media maven or taking your first steps on TikTok, Amanda McCrossin has some expert tips to level up your game — because thriving on Instagram or Facebook won’t necessarily make you a TikTok sensation.
Building your online presence can help you reach more consumers. If your brand is on a direct-to-consumer site, your wine has a greater chance of being sold — because more and more people are buying online nowadays.
When it comes to digital, many wineries are falling behind other industries. Nowadays, it’s vital to stay on top of marketing trends and new technologies in order to thrive in the digital ecosystem — and keep your brand top of mind.
Testing allows you to obtain real data without blindly throwing $100,000 into your strategy. Jake says that when you begin assessing the market, use smaller activations to test your hypothesis. Once you figure out what works for your brand, you can inject more capital into a dependable strategy.
Just because you’re utilizing paper bottles doesn’t mean you need to sacrifice design. Frugalpac offers 360-degree branding capabilities, allowing you to beautifully share your story on the paper sleeve.
In addition to a great experience, younger consumers are looking for authentic brands whose values align with their own. But don’t try to mold your values into those of the customer — because today’s consumers are experts at detecting inauthentic brands. What you should do instead is home in on your core beliefs and story in creative ways… beyond how your wine is made. Consumers really want to get to know who you are as a brand. The surefire way to do that is by keeping your values top-of-mind across all aspects of design, packaging, marketing, and storytelling.
Whether your brand is a few years old or has been around for decades, change is necessary to thrive. It doesn’t mean you need to completely rework your brand, but it does require that you stay up to date with your target consumers.
Providing consumers with quality product images is particularly crucial for e-commerce sales. When there’s an abundance of wineries selling their product on the same sites, you want your bottle to stand out. If your photos are subpar — or nonexistent — it’s almost certain the customer will keep scrolling to find something more visually appealing. When you bring top-notch imagery to your e-commerce listings, your brand will automatically be more trustworthy in the customer’s eyes, and you’ll manage to win more sales.
Marketing is the process of standing out, not fitting in. So how do you leverage that to build a brand that’s uniquely yours?Photo Credit: Paige Fandrei, Tank Garage Winery | Shop MerchHow to Build Your Authentic Brand There’s a looming expectation that wine brands have to...