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Insights from the Studio

Thank you for visiting. At VINT, our award-winning team of designers and brand strategists help wineries connect through beautiful modern design and strategic branding. As the design team behind America’s largest wine club, we are happy to share our thoughts and insights on branding, design and beyond.

Catering to Younger Wine Consumers: What’s Changed?

Catering to Younger Wine Consumers: What’s Changed?

In addition to a great experience, younger consumers are looking for authentic brands whose values align with their own. But don’t try to mold your values into those of the customer — because today’s consumers are experts at detecting inauthentic brands. What you should do instead is home in on your core beliefs and story in creative ways… beyond how your wine is made. Consumers really want to get to know who you are as a brand. The surefire way to do that is by keeping your values top-of-mind across all aspects of design, packaging, marketing, and storytelling.

Visually Creative Methods to Grow Your Brand

Visually Creative Methods to Grow Your Brand

Providing consumers with quality product images is particularly crucial for e-commerce sales. When there’s an abundance of wineries selling their product on the same sites, you want your bottle to stand out. If your photos are subpar — or nonexistent — it’s almost certain the customer will keep scrolling to find something more visually appealing. When you bring top-notch imagery to your e-commerce listings, your brand will automatically be more trustworthy in the customer’s eyes, and you’ll manage to win more sales.

How to Build Your Authentic Brand

How to Build Your Authentic Brand

Marketing is the process of standing out, not fitting in. So how do you leverage that to build a brand that’s uniquely yours?Photo Credit: Paige Fandrei, Tank Garage Winery | Shop MerchHow to Build Your Authentic Brand There’s a looming expectation that wine brands have to...

How to Build a Winery Lifestyle Brand: Social Media

How to Build a Winery Lifestyle Brand: Social Media

Social media is one of the best ways to stay in your customer’s pocket, literally. With tasting rooms and restaurants closed or limited in operations, your off-premise and DTC sales are more important than ever. Keeping active on social media will ensure your brand is on their mind.

A DIVISION of
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1801 W. Belle Plaine Ave, Suite 201, Chicago, IL 60613  |  Studio  773.270.2724

1801 W. Belle Plaine Ave, Suite 201, Chicago, IL 60613  |  Studio  773.270.2724

A DIVISION of
DESIGNSCOUT