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A Podcast on Wine Marketing, Sales, and Design

Hosted by VINT CEO, Scout Driscoll | new episodes weekly

Latest Episodes

Winery Spotlight: Frichette Winery on Community, Customers, and Voice

Winery Spotlight: Frichette Winery on Community, Customers, and Voice

In this episode of VINTed, Scout Driscoll talks with Shae Frichette, Co-owner and Assistant Winemaker at Frichette Winery, about drawing in the right customers and connecting with your community. Shae shares her story of working in the corporate world to starting a winery with her partner, the lessons she learned early on in the winery, and her tips for leveraging brand opportunity while serving others.

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Wine Design: Label Must-Haves & Potential Pitfalls

Wine Design: Label Must-Haves & Potential Pitfalls

In this episode of VINTed, host Scout Driscoll is interviewed by Rise25 Co-founder, Dr. Jeremy Weisz. Together, they discuss the common wine label mistakes that brands make, the DIY process that can help you achieve brand clarity, and the importance of investing in your label. Plus, Scout shares examples of some stand-out wine label designs! Stay tuned.

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Winery Spotlight: Soleil Mimosa Sales Talk With National Sales Director Sandra Pacheco

Winery Spotlight: Soleil Mimosa Sales Talk With National Sales Director Sandra Pacheco

In this episode of VINTed, Scout Driscoll sits down with Sandra Pacheco, the National Sales Director for Lescombes Family Vineyards, to discuss the successful rebranding of Soleil Mimosa. Sandra goes into detail about the rebranding process, shares advice for working with distributors, talks about the history of winemaking in New Mexico, and gushes about the power of women in wine. You don’t want to miss it!

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One Couple’s Quest to Connect Wine Lovers With Under-The-Radar Napa Wines

One Couple’s Quest to Connect Wine Lovers With Under-The-Radar Napa Wines

In this episode of VINTed, Scout Driscoll is joined by Denise and Martin Cody, the Co-founders of Cellar Angels, to talk about how they’re bringing limited-edition wines directly to the doors of consumers. Denise and Martin discuss Cellar Angels’ partnership with nonprofits, the accessible and educational tools available on their website, and how they’re helping small-batch producers distribute their wine. Plus, Denise and Martin share how any small winery can increase sales and build a loyal following!

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Designing for Wine: Inspiration and Advice from One of Napa’s Top Designers

Designing for Wine: Inspiration and Advice from One of Napa’s Top Designers

In this episode of VINTed, Scout Driscoll talks with Nicole Walsh, Creative Manager of Delicato Family Wines, about where she draws her inspiration and wine label design process. Nicole shares the essentials of a great wine label, the importance of staying rooted in your strategy, and her advice for burgeoning wine label designers. Stay tuned!

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Building Your Brand Through Virtual Experiences and Bringing Passion Without the Pomp

Building Your Brand Through Virtual Experiences and Bringing Passion Without the Pomp

In this episode of VINTed, Scout Driscoll is in conversation with Sara Moll, Founder and CEO of Vin Social, about engaging with customers virtually. Sara talks about how Vin Social helps wine and beverage brands uncover digital opportunities, the different ways her company is uplifting underrepresented voices, and the steps winemakers can take to showcase their story and improve the customer experience. Stay tuned!

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Show Up for Your Customers: Leveraging Design Thinking and Insights to Drive Sales

Show Up for Your Customers: Leveraging Design Thinking and Insights to Drive Sales

In this episode of VINTed, Scout Driscoll is joined by Stacy Callighan and Faith Hurley, Co-founders of PinPoint Collective, to talk about growing your brand — and your audience — through data-driven action plans. Together, they discuss how PinPoint uses numbers to help guide brands’ decision-making, understanding the “why” behind customer behaviors, and generating ROI through design thinking. Stay tuned!

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More Than a Label: Shaping Your Strategic Brand Story

More Than a Label: Shaping Your Strategic Brand Story

In this episode of VINTed, Scout Driscoll sits down with Amanda Wurzbach, the Founder and Principal of Total Dish, to talk about defining your brand and connecting with consumers on an emotional level. Amanda explains how to differentiate your business, the signs that you may need to rebrand, and her process for moving brands beyond the label. Plus, Amanda and Scout share the story of how they transformed a 10-year-old-restaurant into a one-of-a-kind hub!

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Ops Talk: Pricing, Pitfalls, and Scaling Your Winery

Ops Talk: Pricing, Pitfalls, and Scaling Your Winery

In this episode of Vinted, Scout Driscoll is joined by Amy Troutmiller, the Founder and CEO of Common Fuel Consulting, to talk about the best practices for scaling your small winery. Amy shares how her business helps food and beverage companies grow, her predictions for the future of the wine industry, and how wineries can gain visibility and sell more wine. Stay tuned!

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Beyond the Label: Branding for Wineries with Scout Driscoll

Beyond the Label: Branding for Wineries with Scout Driscoll

In this inaugural episode of Vinted, Rise25 Co-founder Dr. Jeremy Weisz interviews host Scout Driscoll about the ways her company, VINT, is changing the game for wine brands. Scout shares how her company thinks differently about wine branding and design, reveals her favorite wine label designs, and discusses how your brand story can move beyond the label. Stay tuned for Scout’s journey to explore the question: what moves wine?

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