A Podcast on Wine Marketing, Sales, and Design
VINTed shares the stories of those who dare to disrupt the wine industry in an effort to make it greener and more diverse, broadening wine’s appeal to new generations. Join host Scout Driscoll for casual conversations with wine industry thought leaders packed with advice for moving wine.
Hosted by VINT CEO, Scout Driscoll
TikTok for Wineries: How To Use TikTok To Grow Your Brand
Insights From the Craft Beer Space: What Wineries Can Learn From Beer Marketing
In this episode of VINTed, Scout Driscoll is joined by Matt Tanaka, Founder and Creative Director of Stout Collective, to talk about insights from the craft beer space. Matt shares how the beer industry is growing and the challenges that come with it, why risk-taking is key for beverage brands, and the various marketing tactics breweries are using to reach a new audience.
Developing Savvy Marketing Plans for Domestic and Import Brands With Clarity & Co
In this episode of VINTed, Scout Driscoll talks with Theresa Wray, Owner of Clarity & Co, about how she helps wine and spirits brands improve communications, trade relations, and direct-to-consumer sales. Theresa shares the inspiration behind Clarity & Co, the various challenges she helps brands maneuver, and why clarity and collaboration are vital to a brand’s success.
The Roots Fund Feature: Securing a Pathway for the BIPOC Community in Wine
In this episode of VINTed, Scout Driscoll sits down with Ikimi Dubose-Woodson, Co-founder and Executive Director of The Roots Fund, to talk about diversifying the wine industry. Ikimi shares how The Roots Fund is supporting scholars in wine, the new programs that are reaching a younger demographic, and tips for anyone looking to begin their career in the wine industry.
Winery Spotlight: Terlato Wines International on Modern Marketing, Legacy, and Fine Wine
In this episode of VINTed, Scout Driscoll is in conversation with Elise Terlato, DTC Marketing Manager at Terlato Wines International, to talk about legacy brands, marketing to the modern consumer, and getting involved in the digital world. Elise shares how Terlato is elevating and partnering with other brands, their strategies for connecting with younger consumers, and their mission to promote sustainability through their wineries and vineyards.
Ask the Experts: Leveraging Cutting Edge Digital Marketing Tactics With Drinkubator
In this episode of VINTed, Scout Driscoll talks with Bryan Monteleone and Kyle Groth, Co-founders of Drinkubator, about how they’re helping alcohol brands improve their digital strategy. Together, they discuss common digital marketing mistakes, why data collection is vital for accurately targeting your consumers, and their top tips to become a smart marketer.
Winery Spotlight: Hobo Wine Company on 20 Years of Growing as You Go
In this episode of VINTed, Scout Driscoll is joined by Kenny Likitprakong, Owner and Winemaker at Hobo Wine Company, to talk about his journey of growing a business. Kenny shares how he started the winery, advice for working through industry challenges, and why transparency and honesty are so important as a leader.
Winery Spotlight: Ole’ Orleans Wines on Celebrating Culture and Connecting With Customers
In this episode of VINTed, Scout Driscoll sits down with Kim Lewis, Owner and Founder of the award-winning winery, Ole’ Orleans Wines. Kim shares her inspiration for starting the brand, how each wine tells a story of the city, and the importance of connecting with your consumers to create a memorable experience. You don’t want to miss a moment of this episode!
Winery Spotlight: Really Good Boxed Wine on Alternative Packaging for Premium Wine
In this episode of VINTed, Scout Driscoll sits down with Jake Whitman, Founder and CEO of Really Good Boxed Wine, to talk about growing a brand and redefining the wine industry. Jake explains the benefits of boxed wine, how he shaped the brand, and why he chose the direct-to-consumer route. Plus, Jake shares tips on marketing, brand design, and testing before you invest!
Wine Label Do’s and Don’ts: How to Leverage Printing With Expert Stephan Martinez
In this episode of VINTed, Scout Driscoll talks with Stephan Martinez, Founder of Trysk Print Solutions, about the do’s and don’ts of wine label printing. Stephan discusses how the printing industry has evolved, shares advice for winemakers and producers in the printing process, and explains the importance of conveying brand intention through your design.
Paper Wine Bottles: How Frugalpac is Changing the Packaging Game
In this episode of VINTed, Scout Driscoll gets the details from John-Paul Grogan, Product Director at Frugalpac, about their environmentally friendly paper bottles. John-Paul breaks down the benefits of using paper over glass bottles, why you don’t have to sacrifice shelf life or the taste of your wine, and how Frugalpac has expanded to offer locally-based services and materials.
Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers
In this episode of VINTed, Scout Driscoll is joined by Rob McMillan, EVP and Founder of Silicon Valley Bank’s Wine Division. Rob digs into the data of his annual wine industry reports, the current generational shifts happening within the industry, why experience is vital to consumer happiness, and the importance of aligning your brand’s values, marketing, and story. You don’t want to miss this insightful episode!
Brand Story, Narrative, and Defining Your “So What” With The Industry Collective
In this episode of VINTed, Scout Driscoll sits down with Taylor Foxman, Founder and CEO of The Industry Collective, to talk about how growing brands can get clear on their identity and strategy. Taylor discusses why she started The Industry Collective, what she’s learned from working with various brands, and why a people-focused approach matters. Stay tuned!
Winery Spotlight: Archer Roose on Sustainability and Clean Wine Inside the Can and Out
In this episode of VINTed, Scout Driscoll talks with Marian Leitner-Waldman, Co-founder of Archer Roose, about environmental sustainability, transparency, and a mission-driven brand story. Marian discusses Archer Roose’s work with low-intervention vineyards, celebrity partnerships, and clean ingredients. She also shares how their design is telling a story about powerful women in wine!
Image is Everything: How Pixel-Perfect Bottle Shots Increase Sales and Save Money
In this episode of VINTed, Scout Driscoll is joined by Laurie Millotte, the Founder and Chief Amazement Officer at Outshinery, to talk about using compelling wine photography to boost sales. Laurie discusses why bottle photography is so important, how she’s working to diversify the wine space, and the exciting projects she’s planning to launch this year. Plus, Laurie shares how you can try Outshinery for free!
Winery Spotlight: Tank Garage Winery on Renegade Marketing and the Art of Standing Out
On this episode of VINTed, Scout Driscoll sits down with Ed Feuchuk, General Manager of Tank Garage Winery and Vice President of Marketing at Farm Collective Napa Valley, to talk about the art of standing out while staying true to your company’s values. Ed goes into detail about his counter-culture brand, describing how they’re moving beyond what’s in the bottle, using social media to initiate conversation, and defying the expectations of a Napa Valley wine brand. Stay tuned!
Winery Spotlight: Frichette Winery on Community, Customers, and Voice
In this episode of VINTed, Scout Driscoll talks with Shae Frichette, Co-owner and Assistant Winemaker at Frichette Winery, about drawing in the right customers and connecting with your community. Shae shares her story of working in the corporate world to starting a winery with her partner, the lessons she learned early on in the winery, and her tips for leveraging brand opportunity while serving others.
Wine Design: Label Must-Haves & Potential Pitfalls
In this episode of VINTed, host Scout Driscoll is interviewed by Rise25 Co-founder, Dr. Jeremy Weisz. Together, they discuss the common wine label mistakes that brands make, the DIY process that can help you achieve brand clarity, and the importance of investing in your label. Plus, Scout shares examples of some stand-out wine label designs! Stay tuned.
Winery Spotlight: Soleil Mimosa Sales Talk With National Sales Director Sandra Pacheco
In this episode of VINTed, Scout Driscoll sits down with Sandra Pacheco, the National Sales Director for Lescombes Family Vineyards, to discuss the successful rebranding of Soleil Mimosa. Sandra goes into detail about the rebranding process, shares advice for working with distributors, talks about the history of winemaking in New Mexico, and gushes about the power of women in wine. You don’t want to miss it!
One Couple’s Quest to Connect Wine Lovers With Under-The-Radar Napa Wines
In this episode of VINTed, Scout Driscoll is joined by Denise and Martin Cody, the Co-founders of Cellar Angels, to talk about how they’re bringing limited-edition wines directly to the doors of consumers. Denise and Martin discuss Cellar Angels’ partnership with nonprofits, the accessible and educational tools available on their website, and how they’re helping small-batch producers distribute their wine. Plus, Denise and Martin share how any small winery can increase sales and build a loyal following!
Building Your Brand Through Virtual Experiences and Bringing Passion Without the Pomp
In this episode of VINTed, Scout Driscoll is in conversation with Sara Moll, Founder and CEO of Vin Social, about engaging with customers virtually. Sara talks about how Vin Social helps wine and beverage brands uncover digital opportunities, the different ways her company is uplifting underrepresented voices, and the steps winemakers can take to showcase their story and improve the customer experience. Stay tuned!
Show Up for Your Customers: Leveraging Design Thinking and Insights to Drive Sales
In this episode of VINTed, Scout Driscoll is joined by Stacy Callighan and Faith Hurley, Co-founders of PinPoint Collective, to talk about growing your brand — and your audience — through data-driven action plans. Together, they discuss how PinPoint uses numbers to help guide brands’ decision-making, understanding the “why” behind customer behaviors, and generating ROI through design thinking. Stay tuned!
More Than a Label: Shaping Your Strategic Brand Story
In this episode of VINTed, Scout Driscoll sits down with Amanda Wurzbach, the Founder and Principal of Total Dish, to talk about defining your brand and connecting with consumers on an emotional level. Amanda explains how to differentiate your business, the signs that you may need to rebrand, and her process for moving brands beyond the label. Plus, Amanda and Scout share the story of how they transformed a 10-year-old-restaurant into a one-of-a-kind hub!
Ops Talk: Pricing, Pitfalls, and Scaling Your Winery
In this episode of Vinted, Scout Driscoll is joined by Amy Troutmiller, the Founder and CEO of Common Fuel Consulting, to talk about the best practices for scaling your small winery. Amy shares how her business helps food and beverage companies grow, her predictions for the future of the wine industry, and how wineries can gain visibility and sell more wine. Stay tuned!
Beyond the Label: Branding for Wineries with Scout Driscoll
In this inaugural episode of Vinted, Rise25 Co-founder Dr. Jeremy Weisz interviews host Scout Driscoll about the ways her company, VINT, is changing the game for wine brands. Scout shares how her company thinks differently about wine branding and design, reveals her favorite wine label designs, and discusses how your brand story can move beyond the label. Stay tuned for Scout’s journey to explore the question: what moves wine?