VINTED: Episode 8
Wine Design Label Must Haves and Potential Pitfalls
In This Episode…
What does it take to create an extraordinary label? What are the common mistakes companies should avoid in the branding and design process?
When it comes to brand strategy and label design, you don’t want to cut corners. First, you’ll need a clear vision of your brand. And since your brand’s unique design is what attracts consumers and translates your story, Scout Driscoll suggests investing in these areas and hiring a professional whenever you can. This is where the brand key process comes into play: in eight simple steps, you’ll be able to think critically about your brand, display its one-of-a-kind traits, and define its values. Want to learn more?
In this episode of VINTed, host Scout Driscoll is interviewed by Rise25 Co-founder, Dr. Jeremy Weisz. Together, they discuss the common wine label mistakes that brands make, the DIY process that can help you achieve brand clarity, and the importance of investing in your label. Plus, Scout shares examples of some stand-out wine label designs! Stay tuned.
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“It’s important to think about your winery’s label on the shelf, what that shelf presence looks like, and how it feels in your hand. If someone picks up your bottle, they’re more likely to purchase it and put it in their cart. But today, more than ever, the digital representation of your product is equally important.”
There’s more to her story: Scout has been a panelist for the Beverage Tasting Institute’s International Packaging Design Awards and a judge for the 2020 and 2021 Restaurant Development + Design Magazine Awards. Her studio has received recognition from the Harper’s Design Awards, Indy International Wine Competition, and the Beverage Tasting Institute International Packaging Design Competition. Scout is also a graduate of the Goldman Sachs 10,000 Small Businesses program.
Here’s a Glimpse of What You’ll Learn
Key Episode Takeaways
- Scout Driscoll talks about the mistakes brands often make when it comes to wine labels
- What is the brand key process — and how can it help you?
- Scout breaks down the Soleil Mimosa packaging design
- Why you should think about your label across all mediums
- Scout’s advice for investing in your labels
Resources Mentioned in This Episode
Sponsor for this episode…
This episode is brought to you by VINT wine branding and design, where rich storytelling meets smart design.
At VINT, our studio goes beyond the label to guide wine brands through strategic branding and packaging evolutions. Our work with Cooper’s Hawk Winery and Restaurant has helped them grow to be the nation’s largest wine club with over 450,000+ members. Some of our favorite label designs have included Cooper’s Hawk collaborations with winemakers like John Charles Boisset, Ernie Loosen, and Francis Ford Coppola.
What makes VINT unique is our zero ego, Midwestern work style, coupled with our all-woman team and 20 years of experience in consumer brands across industries.
For a free label audit for your brand, email us at firstname.lastname@example.org.
Meet VINTed Host Scout Driscoll
Founder and CEO of VINT STUDIO
Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.