by Scout Driscoll | Article, Lifestyle, Photography, Podcast, Wine, Women in Wine
TikTok isn’t all about trendy dances and lip-synch videos anymore; it’s a place for entertainment, education, and stories that resonate. Although the platform is skewed toward younger audiences, more generations are hopping on board. By the end of 2022, TikTok is...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 12 Brand Story, Narrative, and Defining Your “So What” With The Industry Collective In This Episode… How can emerging brands find their voice and receive the support needed to blossom? Taylor Foxman and her team at The Industry Collective are...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 11 Winery Spotlight: Archer Roose on Sustainability and Clean Wine Inside the Can and Out In This Episode… When it comes to sustainability efforts, the wine brands and consumers are the ones that will drive change. But how can your brand lower...
by Scout Driscoll | Episode, Photography, Wine, Women in Wine
VINTED: Episode 10 Image is Everything: How Pixel-Perfect Bottle Shots Increase Sales and Save Money In This Episode… Wineries often neglect the marketing aspect of brand strategy due to the common misconceptions that marketing is all about influencers,...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 9 Winery Spotlight: Frichette Winery on Community, Customers, and Voice In This Episode… How do you craft a brand that’s grounded in your community while still being its own unique establishment? What does it take to attract like-minded customers...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 8 Wine Design Label Must Haves and Potential Pitfalls In This Episode… What does it take to create an extraordinary label? What are the common mistakes companies should avoid in the branding and design process? When it comes to brand strategy and...
