Silicon Valley Bank’s Wine Division Archives - VINT Studio | Wine Label Design | Winery Branding

Catering to Younger Wine Consumers: What’s Changed?

by Scout Driscoll | Article, Branding, Design, Labels, Lifestyle, Photography, Podcast, Wine

As younger generations enter the wine space, brands are facing the reality that what worked 20 years ago will not work today. What’s changed in consumer behaviors, and how can you update your strategy to authentically attract new customers? Image credit:...

Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers

by Scout Driscoll | Episode, Podcast

VINTED: Episode 13 Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers In This Episode… How can you track the state of the wine industry? Can past data predict future possibilities? One of the top wine-business analysts is...

Catering to Younger Wine Consumers: What’s Changed?

Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers

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