by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 8 Wine Design Label Must Haves and Potential Pitfalls In This Episode… What does it take to create an extraordinary label? What are the common mistakes companies should avoid in the branding and design process? When it comes to brand strategy and...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 8 Winery Spotlight: Soleil Mimosa Sales Talk With National Sales Director Sandra Pacheco In This Episode… How did Lescombes Family Vineyards rebrand Soleil Mimosa into the #1 mimosa winery in the nation? It didn’t happen overnight. For National...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 7 One Couple’s Quest to Connect Wine Lovers With Under-The-Radar Napa Wines In This Episode… There are over 1,000 wineries in Napa Valley alone, and most of those wineries produce under 10,000 cases (and are not widely distributed). So how do...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 4 Building Your Brand Through Virtual Experiences and Bringing Passion Without the Pomp In This Episode… In this rapidly-growing digital age, you can’t always expect customers to stumble upon your winery’s physical location. Effective customer...
by Scout Driscoll | Episode, Podcast, Women in Wine
VINTED: Episode 4 Show Up for Your Customers: Leveraging Design Thinking and Insights to Drive Sales In This Episode… How can your winery leverage data to grow your brand? What steps can you take to better engage with existing customers and expand your audience?...
