VINTED: Episode 1
Beyond the Label: Branding for Wineries with Scout Driscoll
In This Episode…
What makes your winery stand out from the rest? Does your brand story go beyond a sleek label?
Through her company, VINT, Scout Driscoll helps wine brands evolve and share their stories in unconventional ways. According to Scout, a brand is about the experience your consumers have when they connect with your product. If your label doesn’t radiate brand strategy, then it’s just a piece of paper. Luckily, Scout and the team at VINT are helping clients find their North Star, differentiate their brand, and connect with their people.
In this inaugural episode of VINTed, Rise25 Co-founder Dr. Jeremy Weisz interviews host Scout Driscoll about the ways her company, VINT, is changing the game for wine brands. Scout shares how her company thinks differently about wine branding and design, reveals her favorite wine label designs, and discusses how your brand story can move beyond the label. Stay tuned for Scout’s journey to explore the question: What moves wine?
this episode’s featured guest
Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.
“ Wine lovers will choose a rosé because it is their go to varietal, but they will select your rosé because of how you make them feel.”
There’s more to her story: Scout has been a panelist for the Beverage Tasting Institute’s International Packaging Design Awards and a judge for the 2020 and 2021 Restaurant Development + Design Magazine Awards. Her studio has received recognition from the Harper’s Design Awards, Indy International Wine Competition, and the Beverage Tasting Institute International Packaging Design Competition. Scout is also a graduate of the Goldman Sachs 10,000 Small Businesses program.
Here’s a Glimpse of What You’ll Learn
key episode takeaways
- Scout Driscoll discusses how VINT got started
- How did VINT help Cooper’s Hawk Winery & Restaurant grow to the nation’s largest wine club?
- Scout shares some of her favorite wine bottle designs — including a few Harper’s Design Award winners
- What Scout loves in a wine brand
- The difference between brand and label
- How to go about branding on social media
- Scout talks about VINT’s process for revolutionizing wine brands
Sponsor for this episode…
This episode is brought to you by VINT wine branding and design, where rich storytelling meets smart design.
At VINT, our studio goes beyond the label to guide wine brands through strategic branding and packaging evolutions. Our work with Cooper’s Hawk Winery and Restaurant has helped them grow to be the nation’s largest wine club with over 450,000+ members. Some of our favorite label designs have included Cooper’s Hawk collaborations with winemakers like John Charles Boisset, Ernie Loosen, and Francis Ford Coppola.
What makes VINT unique is our zero ego, Midwestern work style, coupled with our all-woman team and 20 years of experience in consumer brands across industries.
For a free label audit for your brand, email us at hello@vint.studio.
Cooper’s Hawk Scarletto
Meet VINTed Host Scout Driscoll
Founder and CEO of VINT STUDIO
Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.
We’re here to help
As the design studio behind the nation’s largest wine club, VINT can help you bring your winery’s lifestyle brand to life. Our dedicated brand strategist and power house, all-woman team of designers is available to help you define what lifestyle means for you and your customers. Contact us today.
Sign up for a free strategy call.
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1801 W. Belle Plaine Ave, Suite 201, Chicago, IL 60613 | Studio 773.270.2724
1801 W. Belle Plaine Ave, Suite 201, Chicago, IL 60613 | Studio 773.270.2724
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